Shane Waters
I find the story
you can't see yet
I pioneered true crime podcasting in 2008, then taught myself to build the software the work needed. Today I run a six show network, design AI products and ship them to production myself, and help businesses run lighter.
A journalist finds the question nobody is asking. A builder ships the answer nobody has built. One person, doing both since 2008.
The Work, AI engineering
I build production AI agents, and I ship them myself.
I build AI products for people who run real businesses and never wanted to run software, then take them to production myself in React, Supabase, and an LLM tool layer. No handoff between the design and the thing that ships.
Don't take my word for it. See it run, live.
Live and in production
An AI that refuses to guess
Sophia answers thousands of people at a national event in the brand's own voice, and declines rather than invent a fact she cannot ground. The hard part was making refusal feel trustworthy in front of a live audience.
One product, four seats
A county official ran a full workday on it, zero AI experience.
One workspace that puts an AI inside the tools a company already uses and meets each person where they are, with a farm management company, a county office, a city clerk, and a consulting firm on one spine.
The Range, 18 years and six shows
It started with one show in 2008. Now it's a network of six.
It started in a dorm room with a microphone and the cases nobody on campus was talking about. Today the Myths and Malice network spans true crime, history, and the unexplained, with a team that holds one line: tell it right, or do not tell it.
New to the network? Foul Play is the front door: historical true crime, told with care for the people behind the cases.
Margin, AI consulting
AI and automation that give a business room to breathe.
You started your business to do the work you are great at, not to drown in busywork. Margin gives that time back, with AI and automation built around how you actually work, with you the whole way.
The more soul a task needs, the less AI we put in it. Math and busywork, automate. Judgment and relationships, those stay human.
Method
Diagnose before we prescribe
We start by understanding your business, then build what fits.
Operators
Built for people, not software teams
Tools a non-technical owner can run without thinking about them, in plain language.
Trust
AI you can stand behind
Checkable, controllable, and on brand. The work a client or funder will actually rely on.
At Margin I turn how a business actually works into AI and automation it can run without thinking about it, designed and shipped to production.
I also speak and coach. Keynotes on podcasting, AI, and storytelling, and coaching for founders.
Speaking and pressTell the truth. Build the thing. Then show up for the person who has to live with it.
Almost two decades of finding what people miss, in stories and in the systems people build around them.